Breaking New Ground : How do you enter the drone light show market ?

What is a drone light show ?

Innovative new forms of entertainment have proliferated in recent years, and the illuminated show is one of them.

These shows, in which an entire fleet of drones equipped with LED lights dance through the sky, are attracting ever-growing crowds. In the night sky, they create patterns, animations, images and artistic creations of all kinds.

You can add music, perfectly synchronized with the dance, and you obtain a unique spectacle and an immersive visual and auditory experience.

Today, illuminated shows represent an effective alternative to fireworks. However, both can be used in the same show. These modern, eco-friendly visual performances combine drone technology with breathtaking lighting effects.

But before you get to that stage, you have to go through a number of different steps.

STEP 0 - Foundations of light drones show : The phase of reflection

How many drones do you need for a light show ?

If you want to enter this market, the reflection phase is very important, enabling you to lay the foundations for your project. The first decision you have to make is the size of your fleet.

Do you want to deploy a small fleet to convey a simple message, or are you looking for something more spectacular to reproduce a unique experience ?

This kind of basic (but necessary) question will help you to be better prepared for the following steps.

Image by Allumee

What type of project for a drone light show ?

There are many situations in which these drones can be used, so it's up to you to decide what type of project you want to carry out.

Here are a few ideas :

Various projects have already been explored, but others are yet to be discovered. Your imagination is your only limit !

For which potential client ?

It's up to you to decide what type of project you want to carry out, and which customer you want to work with.

The client may derive the project that interests you most. On the other hand, you can partner with a customer who shares your values and with whom you have a good relationship, and then determine what type of project to carry out. This is also your decision.

In this market, there are many types of potential customers to work with : event organizers, companies and brands, event agencies, tourist resorts, local governments and many others.

By working with these different types of customer, you can fully exploit the market and offer unique, customized shows to meet the needs of a variety of events and occasions.

STEP 1 - Begin the adventure : Establishing contact with Drotek

The first real step is to contact Drotek. By contacting us, you'll find the answers to most of your questions.

 

How much does a drone light show cost ?

The cost of this type of performance is a recurring question. This cost varies considerably according to one main factor : the number of drones you wish to deploy.

At Drotek, the cost can start at a few thousand of euros for basic performance with a small fleet. The cost of this type of performance, with the complete Drotek solution, represent a minimum of 75,000 €. This solution includes equipments, which we will describe in greater detail below (Ground Control Station, Charging station, Storage towers, Flycase, etc.).

However, we strongly recommend that you contact our sales team for advice, further details and precise quotations based on your specific project requirements.

Image by Brezac

Proven expertise in illuminated show

With many years of experience in the European market, Drotek has developed an in-depth understanding of our customers' requirements and expectations.

Whether you're looking for a basic solution or specific customization, our team will guide and advise you to create a show that surpasses your expectations.

Have trust on our expertise to light up your events with a breathtaking and memorable show.

Support for company start-ups

At the same time, a solid business start-up program is essential to lay the foundations for your business.

This can include the use of incubators or regional support programs, as well as administrative and financial management, including business start-up procedures and any bank loan request to finance your projects.

Drawing up a detailed business plan is also very important to present your project convincingly to potential investors. This document not only defines a clear roadmap for your company, but also demonstrates your ability to manage a business effectively, measure performance and anticipate potential risks.

It is also an invaluable tool for defining your sales and marketing strategy, identifying target market segments, appropriate distribution channels and effective promotional tactics.

Finally, creating a solid online presence is essential to promote your business and attract potential customers. This includes designing an attractive showcase web page that concisely presents your services, expertise and achievements.

An online showcase can be a powerful marketing tool to attract the attention of your target audience and set you apart from the competition in this fast-growing market.

STEP 2 - Planning your event : The phase of preparation

Preparing to enter this market requires a meticulous, strategic approach to ensure success.

 

Choosing the best environment for drone light performances

First of all, you need to find the ideal site for your operations.

This means providing adequate space for demonstrations and tests of your light drones, and taking into account safety and regulatory constraints.

Make sure, for example, that the weather conditions are good, that there are no obstacles that could restrict the reproduction of the choreography, or that the distance between your drones and the audience is safe.

Reserve your Drotek's equipment

Now it's time to reserve the necessary equipment.

In addition to the IO STAR 2, Drotek offers a complete range of solutions tailored to the demands of a drone show :

  • The Ground Control Station, an on-board computer designed for flight control and monitoring, visual reception and real-time image recording ;

  • Blender software, to manage the drones deployed in real time and also serve as a design tool ;

  • The Charging stations for the batteries ;

  • Our rental service including Flycases that carry the storage towers for fast, efficient and safe drone deployment.

At this stage, you have to be ready to receive the Drotek solution. This ensures a smooth transition to the operational phase once all logistical and technical aspects are in place.

Initiate the authorization procedure

At the same time, you can begin the autorizations processes required.

No worries to have, Drotek can also support you in this essential regulatory phase, thanks to our dedicated partners. To do this, you'll need to apply to the DGAC (Direction Générale de l'Aviation Civile) for authorization to operate on the desired site.

These must also be accompanied by prefectoral and municipal by-laws. These authorizations are essential to ensure regulatory compliance and safe operations.

Moreover, if you want to include fireworks in your show, you must have a prefectoral declaration and a municipal authorization, so it's a good idea to find out what's involved.

STEP 3 - The home stretch : The operational phase

You're now in the home stretch before entering the light show market, and final preparation becomes essential to ensure the success of your shows.

 

Start design : Which software are used for drone show ?

Using 3D design tools such as Blender, you can create stunning animations and visual sequences for your shows quickly and securely.

You'll be able to get real-time information on every status of your deployed drones (battery level, GPS health, radio communications quality, etc.). You'll also be able to send specific orders to all the fleet, import your choreography or update your fleet.

Drotek offers full support in this phase, providing detailed documentation on how to use the design tools, as well as our "Light Show Creator" add-on.

This add-on gives you access to a whole host of tools for improving your choreography so that it resembles your vision as closely as possible (choice of orders, choice of colors, definition of transitions, etc.) and facilitates data import and export to the operational software.

You can now begin the design part of your show.

Begin your Drotek training

It's time to start training, to familiarize yourself with the use of your equipment and flight procedures.

Drotek offers you special support through its three-phase training program, the result of four years' experience in business development and technical support.

This training program has proved effective for both new start-ups and multinationals in the events industry.

You start this training at the Drotek site, where you learn the basics of using your equipment, and then receive our solution at your own site, so you can fly and gain experience.

Drotek will accompany you remotely to provide the same level of technical support as during the on-site training phase.

With this comprehensive training and our ongoing support, you'll be perfectly prepared to deliver an outstanding show to your audience.

 

Ready for the show !

D-Day is finally here, you've got your equipment, you're trained, and you've prepared your dance just the way you want it.

You're ready to give your first performance, and Drotek is committed to being present at your first show to offer you all the advice and support you need.

Additional step - Assistance & support after the show

Congratulations on your official entry into the light show market !

After your first show, Drotek continues to support you to ensure the ongoing success of your performances.

As a customer, you'll gain constant access to innovation from our team of engineers, and gradually become more autonomous.

Our customers usually become 100% self-sufficient after three shows, but we're always available if you want more support.

 

Offering technical support & after-sales service

Our team is always on hand to provide comprehensive technical support. Our technicians are available to answer all your questions and concerns, whether by phone or e-mail.

Moreover, we offer efficient after-sales service to give you peace of mind about your equipment.

With Drotek, you get a strong partnership and unrivalled support to help you shine in the world of drone light show.

Drotek is a French company located in South of France. The group has 2 poles of expertise : Electronics  Drone Light Show

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